vivo debuts new "To Beautiful Moments" campaign for UEFA EURO 2020™

As the official smartphone of the tournament, the brand is reinforcing its drive for global expansion and consumer connection through the world's most beloved sport.

As the official smartphone of UEFA EURO 2020™, vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. With a passion for providing incredible experiences to its users, the brand is channeling its sponsorship platform to help enrich the joys around the game, whether they take place on or off the phone. In its "To Beautiful Moments" campaign debuting today, vivo encourages people to be in the moment, whether that means connecting virtually with friends, family and fellow fans or giving their full attention to the beautiful game, even if it means putting the phone down.

"People around the world have been very enthusiastic and been eagerly awaiting this tournament. We want to celebrate the spirit and sportsmanship of the game now, more than ever before and make sure that the fans get the most out of the experience," said Spark Ni, Senior Vice President and CMO of vivo. "We strive not only to help people capture and share the magical and special moments of life, but to also make every moment in life more magical and worth remembering."

The new advertising campaign will roll out beginning today, airing on television in Europe, the Middle East, Southeast Asia and China, and around the world on Facebook, Instagram and YouTube. The creative shows fans enjoying, capturing and sharing beautiful moments before, after and in-between matches, while sending the message, "give your phone a break, and be there for life's beautiful moments."

Through its partnership with UEFA, vivo looks to connect with and expand its widening user-base of over 400 million people worldwide. "As we rapidly expand our global business, it is extremely important for us to connect with people through the beautiful moments in life that are special to them and cared about most," said Spark Ni. "vivo is incredibly proud to partner with UEFA to engage with football fans across the world as we're a brand deeply connected to and invested in the like-minded passions and interests of our users."

Shared Vision to Create Memorable Experiences with UEFA

vivo is the first-ever presenting partner of the opening and closing ceremonies taking place on June 11 and July 11 respectively, where the brand has worked with UEFA to create a memorable experience for the millions of viewers around the world who will watch the tournament unfold.

While spectators will return to stadiums across Europe, capacity restrictions will limit onsite fan experiences and will be varied based on the quarantine policies in respective countries. To bring more fans' applause and cheers back into the stadium, vivo together with UEFA, will launch a #vivo SuperTime campaign where people around the world can channel their energy into the game by sharing their applause and cheers on social media for the chance to appear in the tournament's closing ceremonies.

UEFA Marketing Director Guy-Laurent Epstein said, "The game of football brings joy to millions of football fans across the globe, and we are excited to partner with vivo to bring dedicated fans even closer to the game. We look forward to creating more unforgettable memories for people all over the world together."

To learn more about the "To Beautiful Moments" campaign and vivo's activations around UEFA EURO 2020™, visit https://www.vivo.com/en/activity/euro2020.

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About vivo

vivo is a leading, product-driven, global technology company, with its core business focusing on smart devices and intelligent services. Vivo is committed to connecting users around the globe, through design of exciting and innovative smartphones and companion devices, as well as services which integrate technology and design thinking in unique and creative ways. Following the company core values, which include innovation, consumer orientation and benfen*, vivo has implemented a sustainable development strategy, with the vision of becoming a leading, long-lasting, world-class enterprise.

With headquarters in China, supported by a network of 10 R&D centres in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi'an, Taipei, Tokyo and San Diego, vivo is focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Vivo has also set-up five production hubs (including brand authorized manufacturing centre), across China, South- and Southeast Asia, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 40 countries and regions, and is loved by more than 400 million users worldwide.

*"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to build technology for good.

Please stay informed of vivo's news at https://www.vivo.com/en/about-vivo/news

For further information, please contact:

Ms. Khine Myat Mon Nyan

Assistant PR Manager (vivo Mobile Myanmar Co.,Ltd)

Email: khine@mm.vivo.com | Phone: 09796766477 | wechat: khinemyatmonnyan