vivo introduces the stylish Y53s with 64MP rear camera

Priced at INR 19,490, the all new Y53s offers 8GB RAM + 3GB Extended RAM  

• Packed with 5000mAh battery supporting 18W FastCharge 

• Available starting today across mainline and online channels in two trendy colour options— Deep Sea Blue and Fantastic Rainbow  

New Delhi, August 9th, 2021: vivo, the innovative global smartphone brand today, announced the launch of youthful vivo Y53s that comes with an elegant design and robust features, making latest technology accessible to its customers in India. Priced at INR 19,490 for 8GB+128GB storage (expandable upto 1TB), Y53s offers 3GB Extended RAM where users can download their favorite apps and run them all seamlessly. A superior blend of chic design, big battery and great camera capabilities, the all new Y53s will be available in two dazzling color options — Deep Sea Blue and Fantastic Rainbow. The device will be available across vivo India E-store, Amazon, Flipkart, Paytm, Tatacliq, Bajaj EMI Store and across all partner retail stores starting today. 

Sara Ali Khan is the 'Chief Style Icon' for Y series and will be seen across marketing campaigns of Y53s. 

With exceptional design and sleek body, Y53s sports stunning 16.71cm (6.58")  FHD+ display, versatile 64MP triple camera along with powerful 5000mAh battery. It also offers 18W Fast Charging capabilities for people who are always on the go. The smartphone is powered by MediaTek Helio G80 processor and comes with the latest FunTouch OS 11.1 along withother innovative features. 

Commenting on the launch, Mr. Nipun Marya, Director- Brand Strategy, vivo India said, "With vivo Y53s, vivo reaffirms the Y series philosophy of making innovation accessible to all. vivo Y53s has been designed keeping in mind the evolving needs of the consumer packed with comprehensive offerings and segment leading features like smooth FHD+ display, versatile camera and long-lasting battery life. With this launch, we continue to add new devices to our portfolio across various price points to meet our customer's expectations and provide them with unmatched immersive and premium experience." 

Elegant Display and Design 

Y53s maintains a comfortable hand-feel which makes the user interaction near effortless. It sports a 16.71cm (6.58") display with FHD+ (2408×1080) resolution and P3 color gamut providing a bigger and immersive viewing experience for both videos and games. The display also filters out harmful blue light to prevent eye strain. The device features an impressive side-mounted fingerprint scanner which unlocks the phone in just 0.24s*. Y53s comes in two trendy colour options- Deep Sea Blue and Fantastic Rainbow, both of them matches to the beautiful hues of nature.  

Flawless Camera Capabilities 

The smartphone features Triple Rear Camera Setup that provides enhanced picture capabilities and is supported by a wide range of features that include Super Night Camera, Eye Auto Focus, Ultra Stable video and more. The main 64 MP camera sets a new standard of photography in the segment. The main camera's GW3 image sensor boasts 64 million physical pixel points and outputs four-in-one 16MP by default, with an option to output 64MP. This allows you to see details from a single hair to an eyelash. The 2MP Bokeh camera boasts greater depth which delivers sophisticated results, and the 2MP Super Macro camera draws focus as close as 4cms. The device also offers HD front camera setup that results in brilliantly clear selfies. The Super Night Selfie feature automatically adjusts to the ambience lighting which results in splendid night shots even when it is dark. In addition to this, the Aura Screen Light feature allows you to enjoy studio-style illumination even in unfavorable light conditions. This mode intelligently identifies the brightness, contrast and colour temperature and produces balanced lights.  

Smooth Experience  

Powered by MediaTek Helio G80 and the latest Funtouch OS 11.1, Y53s offers fast speed and excellent performance. The Multi Turbo 5.0 optimizes system performance, enabling the system to run smoothly even after prolonged usage. Gaming enthusiasts will also be eager to deploy Ultra Game Mode which offers customized audio effects help transport you to distant worlds and realistic battle fields. Apart from this, the Extended RAM feature provides extra ROM space upto 3GB that can be used to make switching between apps even smoother and downloading the favorite apps easier.  

Despite its sleek design, the device boats 5,000mAh (TYP) super capacity battery combined with 18W Fast Charge that provides trouble-free experience and also lasts more than 14.3 hours* of online HD movie streaming and 7.05 hours* of resource-intensive gameplay. 

Like all vivo devices, the Y53s follows vivo's commitment to 'Make in India' and is manufactured at vivo's Greater Noida facility that employs around 10,000 men and women ensuring all vivo devices sold in India are made by fellow Indians. 

With the purchase of Y53s, consumers will also get an array of attractive offers*, such as— 

Mainline offers:

Online offers:  

About vivo India: 

vivo, a premium global smartphone brand, entered India in late 2014. vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering the best-in-class quality services to approximately 550 cities, in 27 states and 5 union territories backed by more than 600 service centres in India. The organization is dedicated to the pursuit of perfection and is continuously creating surprises for users through constant innovation. Through smartphones, vivo offers users a professional-grade photography solution, taking mobile photography to the level of an art form, witnessing, and recording all of life's beautiful moments. 

For further information, please contact: 

Shubham Arya 

vivo India

shubham.arya@vivo.com

Divya Kulshreshtha

Archetype

Divya.kulshreshtha@archetype.co   

Mobile: 9711733124

Chhavi Shandilya

Archetype

shubham.arya@vivo.com

chhavi.shandilya@archetype.co   

Mobile: 8377881334