vivo Redefines Mobile Photography with the Launch of the X50 Series

 · The vivo X50 Pro boasts the industry first Gimbal Camera System with Extreme Night Vision

· vivo also launched the all-new vivo TWS Neo Earphones for a truly wireless experience for both work and play

New Delhi, July 16, 2020: vivo the innovative global smartphone brand, today unveiled the X50 and X50 Pro, the all-new vivo X50 series of flagship smartphones, which feature professional photography capabilities, premium sleek design, and smooth performance. The X50 series aims to push the camera and design capabilities of high-end flagship smartphones.

The X50 series is a realisation of vivo's commitment to user-centric design and innovation. Featuring the ground-breaking Gimbal Camera System, which revolutionizes the mobile photography experience by delivering super stabilization, enabling users to capture professional-quality photos and videos while in motion. The Extreme Night Vision feature captures the unseen night with the finest details giving astonishing output.

The X50 Pro will be available in Alpha Grey colour whereas X50 will be available in two stunning colour options— Glaze Black and Frost Blue. Priced at INR 49,990 (X50 Pro 8+256GB), INR 34,990 (X50 8+128GB) and INR 37,990 (X50 8+256GB) both devices will be available for pre-book starting today and goes on sale starting 24 July, 2020 on offline retail partners including Reliance, Croma, Vijay Sales and other offline partner retail stores across India. For online buyers, the X50 Series is available on vivo India E-store, Amazon.in, Flipkart, Paytm Mall, Tata Cliq and other major e-commerce websites. The TWS Neo Earphones will be available in two colours— Moonlight White and Starry Blue for INR 5,990.

Consumers can pre-book these devices with an array of attractive offers*, such as –

Offline

· Up to INR 4000 Cashback with HDFC Bank & ICICI Bank

· V-shield – Exclusive complete mobile protection against all damages for a period of 6 months.  Offer can be availed by paying INR 2,990 anytime during 6 months

· INR 2,000 off on TWS Neo with X50 series

· Lowest INR 1,458 EMI pm schemes from Bajaj, HDFC, HDB, IDFC, TVS credit, ICICI bank & Home credit

· Up to INR 3000 additional exchange bonus on "vivo upgrade & rewards" application

· Up to 65% assured buyback on "vivo upgrade & rewards" application

· Vodafone Idea Ltd. – Additional 12 Months Extended Warranty and 2GB Data/Day

Online

· Up to INR 4,000 Instant Cashback with HDFC & ICICI Bank

· Up to INR 3,000 additional exchange bonus

· V-shield – Exclusive complete mobile protection against all damages for a period of 6 months.  Offer can be availed by paying INR 2,990 anytime during 6 months

· INR 2,000 off on TWS Neo with X50 series

· No Cost EMI up to 12 months

· Vodafone Idea Ltd. Additional 2GB Data Offer

*terms and conditions apply

Commenting on the launch, Nipun Marya, Director - Brand Strategy, vivo India, said, "When it comes to camera innovation, vivo consumers expect nothing but the best from us. And it is this high expectation that pushes us to launch innovative products again and again. The X50 series is a result of that commitment. Featuring cutting-edge Gimbal Stabilization Technology, Superb Night Camera, 60X Zoom & X-Class Design, the X50 series smartphones enable users to capture stable and high-quality images and videos in a wide range of scenarios, making every shot a masterpiece. Thus, redefining the smartphone photography experience".

He further added, "At vivo, our endeavour is to offer unique and exclusive experiences keeping in mind our consumers' ever evolving choices. The TWS market is seeing an unprecedented fan following in India and we are very excited to announce the launch of the all-new vivo TWS Neo which will now give consumers low latency along with unmatched music clarity experience. With this launch, we continue to play a pivotal role in introducing global technology and bringing in unique user experiences for the customers in India."

Continuing vivo's commitment to 'Make in India', the vivo X50 series will be manufactured at vivo's Greater Noida facility.

Mobile Photography Redefined

The X50 series integrates professional photography technologies. To reduce instability, the main camera of X50 Pro is equipped with an industry-leading gimbal camera system, allowing users to take clear photos and videos while in motion, even at night. Modelled after a full-size professional gimbal, X50 Pro's built-in gimbal module moves in the opposite direction of shaking motions, providing increased stability for the main camera. This system also widens the rotation angle and anti-shake area compared to popular stabilization technologies, resulting in super clear images. The gimbal UI, an on-screen animated dot within a circle (which reflects the gimbal's movement), lets users know when the frame is stable. vivo's motion de-blur algorithm, customized sensors, and continuous focus tracking further enhance image and video clarity.

The X50 series consists of true photography flagship smartphones. X50 Pro has a versatile camera setup with one front camera and four rear cameras. TheX50 Pro also features a periscope lens that supports 5x Optical zoom and 60x Hyper Zoom, leading to photos of breath-taking detail.

The X50 series features Super Night Mode 3.0, Extreme Night Vision and Astro Mode, enabling users to capture stunning photographs of both city and country scenes at night, while Super Wide-Angle and Super Macro functions help create professional-quality photos in a wide range of scenarios. vivo's Portrait Mode, powered by a 50mm professional portrait lens, allows users to separate the subject from the background and apply separate effects for a more refined result.

Performance and Sleek Design

In addition to its professional photography capabilities, the X50 series delivers overall flagship performance. The X50 Pro supports 5G connectivity, allowing users to stay online with super-fast speeds and low latency. Powered by the Qualcomm Snapdragon 765G processor, X50 Pro provides fast computing speed and smooth multitasking capabilities. The series features a high screen refresh rate of 90Hz, displaying crisp images, movies, and games without smears or blurs.

Reflecting vivo's design-driven innovation, X50 series smartphones are built with flexible screens, which are slimmer, lighter, and more durable than traditional screens. The X50 is super sleek at 7.49mm. HDR 10+ technology delivers a bright and vivid display. AG Frosting on the rear glass surface creates a soft and delicate touch.

vivo TWS Earphone Neo Compliment the X50 Series with Ultimate Audio

Built to provide a high-quality audio experience that meets the needs of everyday music lovers, the wireless TWS Earphone Neo have a customized 14.2mm ultra-large driver unit, delivering a more powerful and full-bodied sound, as well as a bio-fibre composite diaphragm to enhance audio details. The TWS Neo comes with a low latency rate of up to 88ms¹ and DeepX² stereo sound effect for an unmatched sound experience.

Designed with the needs of consumers in mind, TWS Earphone Neo also features AI noise cancelling for clearer phone calls and several voice-activated smart controls. The earphones are powered by Qualcomm's 4th-Generation TWS platform-QCC3046, which offers low latency, high precision, and stable listening experience, as well as the latest Bluetooth 5.2 technology with a maximum range of 10m. As for audio codecs, the TWS Neo incorporates the industry leading aptX Adaptive codec to adjust streams.

TWS Neo is vivo's entry into the allied devices segment and the initial step towards the development of IoT technology.

1. *88ms Low Latency and aptX adoptive are available in vivo X50Pro and X50 only.

2. *DeepX Stereo Sound Effect is available in the applicable models of vivo, please go to the authorized service centre for more details.

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About vivo India:

vivo, a premium global smartphone brand, entered India in late 2014, vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering the best in class quality services to approximately 550 cities, in 27 states and 5 union territories backed by more than 600 service centers in India. The organization is dedicated to the pursuit of perfection and is continuously creating surprises for users through constant innovation. Through smartphones, vivo offers users a professional-grade photography solution, taking mobile photography to the level of an art form, witnessing, and recording all of life's beautiful moments.

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