vivo Launches the V40, the first mid-range device co-engineered with ZEISS in Europe

Düsseldorf, Germany, June 14^th 2024 – vivo unveiled its new V40 and V40 Lite smartphones celebrating the first match of the UEFA EURO 2024 Championship in Germany. Following the launch of the V40 SE in April, the V40 and V40 Lite will complement the V Series, and like other models in this product line these newly introduced mid-range smartphones are packed with special features and a design more often associated with premium phones.

Crafted for Your Moments

Smartphones tailored to consumers' need are an integral part of vivo's philosophy, which is why the vivo V40 and V40 Lite are equipped with real-life flagship features combined with vivo's Aura Light technology enabling users to capture every moment regardless of light conditions.

For the first time, vivo and ZEISS have introduced professional mobile imaging to the mid-range segment with the vivo V40, thus reaching a significant milestone in bringing cutting-edge imaging systems and ZEISS-related features to a wider range of consumers across Europe.

"Every year, we see advances in the capabilities of mobile imaging with more and more photographers and enthusiasts aspiring to capture professional quality images and videos on their smartphones. We are delighted that our Global Imaging Partnership with ZEISS allows us to bring the joint developed optical system and features previously reserved to our X Series flagship devices to our vivo V40, enabling even more users to experience truly captivating photography," vivo Europe President Changjun Li said.

Both vivo and ZEISS share a common focus on providing users with high-level imaging technologies to easily achieve professional results. "The new V40 co-engineered with ZEISS marks another significant milestone in our cooperation and joint journey to deliver unparalleled consumer benefits. Our commitment to a more professional and more intuitive content creation approach is clear. We combine professional expertise with state-of-the-art usability, ensuring easy accessibility to the highest imaging results." Sebastian Döntgen, Head of Marketing, Category Management, and Sales from ZEISS Consumer Products, said.

vivo V40: Professional Portraits co-engineered with ZEISS

Every memorable moment deserves to be captured with artistic flair. The new vivo V40, co-engineered with ZEISS, transforms every user into a portrait master with their own artistic tastes.

The back of the phone is equipped with a 50MP ZEISS OIS main camera and a 50MP ZEISS ultra wide-angle camera for clearer pictures and more realistic colors. Combining with  more than 130 years of ZEISS history of photography expertise including portrait lenses development, users can enjoy taking portrait photos with ZEISS Style Portrait including the iconic ZEISS Biotar Style Bokeh and ZEISS Multifocal Portrait supporting professional grade portrait focal lengths of 24 mm, 35mm and 50 mm.

All authentic portraits are born from the interplay of light and shadow, which is why the vivo V40 is equipped with an Aura Light system. It is crafted to mimic studio lighting conditions and bathes every person or subject in the ideal light thanks to the addition of smart lighting temperature adjustment to capture the desired image regardless of the environment.

Selfie and video enthusiasts will also find everything they need. The vivo V40 features a 50MP ultra-wide angle front camera allowing consumers to capture a whole group of friends in one shot.

In addition to its imagining qualities, the V40 is carefully crafted to become an integral part of everyday life. Its sleek 7,58mm body makes it the thinnest curved 1.5 K AMOLED mobile phone screen in its price range while providing flagship level crisp and vibrant colors. The vivo V40 comes in two colorways: Stellar Silver and Nebula Purple. The rear camera module takes inspiration from the celestial wonder, the Gemini ring, adding a touch of cosmic flair to the phone's sleek aesthetic.

The vivo V40 also offers real-life flagship performance thanks to the upgraded Qualcomm Snapdragon 7 Gen 3 processor and 12 GB of RAM that can be expanded with an additional 12 GB. It also features up to 512  GB of storage for all your photos, videos, and digital content, as well as dual speakers, IP68 water and dust resistance, and e-SIM capabilities. The 5500mAh battery provides ultra-long life and fast 80W charging thanks to vivo's new FlashCharge system. This combination ensures users can capture and share all the moments of their day without interruption.   The vivo V40 also breaks new ground with vivo's exclusive Negative Electrode Graphite Reconstruction Technology, delivering real life flagship-level performance through a perfect balance of rapid charging and high energy density.

vivo V40 Lite

Crafted with meticulous attention to detail, the V40 Lite is a phone that is as stylish as it is functional. The main 50MP camera with an upgraded Sony IMX882 sensor and Aura Light Ring with smart temperature adjustment means the vivo V40 Lite can adapt to any environment. Whether you are shooting in dark rooms, capturing a romantic candlelit dinner, or making a memory of a sunset by the sea, the vivo V40 Lite seamlessly adjusts the temperature color and lets the special atmosphere stand out.

Users can then relive their most precious moments or immerse themselves in their favorite content with the stunning 6.78" AMOLED display sporting a 120 Hz refresh rate. The slim body design comes in a Classy Brown or Dreamy White finish, which compliments the design and gives the V40 Lite a look that expands upon the flagship experience with style and sophistication. 

Supporting two physical nano SIM cards and one e-SIM with up to 8 profiles, the V40 Lite ensures uninterrupted connectivity and productivity all day, any day, anywhere. And the V40 Lite's Qualcomm Snapdragon 6 Gen 1 processor, 8 GB RAM, long-lasting 5500mAh battery with a 4-year battery health of at least 80% capacity, and IP64 water and dust resistance makes it a real-life flagship smartphone.

Both the V40 and the V40 Lite are powered by Android with vivo's Funtouch OS 14, which ensures a smooth user experience through improved memory management, multitasking capabilities, personalization, privacy and security, as well as new easy-to-use video editing tools to spark the creativity in every user.

About vivo

vivo is a technology company that creates great products based on a design-driven value proposition, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company's core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi'an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.

 *"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to create value for society.

Stay informed of latest vivo news at https://www.vivo.com/eu/about-vivo/news