vivo debuts "To Perfect Moments" campaign for UEFA EURO 2020™

With the vivo X60 Pro as the official smartphone of the tournament, the brand is reinforcing its drive for global expansion and consumer connection through one of the world's most beloved sport.

With the vivo X60 Pro as the official smartphone of UEFA EURO 2020™ and its "To Perfect Moments" campaign, vivo wants football fans everywhere to enjoy their perfect moment during the tournament. With a passion for providing incredible experiences to its users, the brand is channeling its sponsorship platform to help enrich the joys around the game, whether they take place on or off the phone. In its campaign, vivo encourages people to be in the moment, whether that means connecting virtually with friends, family and fellow fans or giving their full attention to the beautiful game, even if it means putting the phone down.

"People in Europe have been eagerly awaiting this tournament. Now more than ever, we want to celebrate the spirit and sportsmanship of the game and help fans get the most out of the experience," said Denny Deng, Vice-President, President of European Business, vivo. "We strive not only to help people capture and share life's magical moments, but to make every moment in life more magical."

The new advertising campaign which was produced in Europe, will roll out beginning today, airing in Europe, and around the world on Facebook, Instagram and YouTube. The creative shows fans enjoying, capturing and sharing beautiful moments before, after and in-between matches. The message vivo wants to convey is for fans to "give their phone a break, and be there for life's perfect moments."

Through its partnership with UEFA, vivo looks to connect with and expand its widening user-base of over 400 million people worldwide. "As we rapidly expand our global business, it is incredibly important for us to connect with people through the beautiful moments in life that they care about most," said Denny Deng. "vivo is incredibly proud to partner with UEFA to engage with football fans across the world as we're a brand deeply connected to and invested in the like-minded passions and interests of our users."

Shared Vision to Create Memorable Experiences with UEFA

vivo is the first-ever presenting partner of the opening and closing ceremonies taking place on 11 June and 11 July respectively, where the brand has worked with UEFA to create a memorable experience for the millions of viewers around the world who will watch the tournament unfold.

While spectators will return to stadiums across Europe, capacity restrictions will limit onsite fan experiences and will be varied based on the quarantine policies in respective countries. To bring more fans' applause and cheers back into the stadium, vivo together with UEFA, will launch a #vivoSuperTime campaign where people around the world can channel their energy into the game by sharing their applause and cheers on social media for the chance to appear in the tournament's closing ceremony.

UEFA Marketing Director Guy-Laurent Epstein said, "The game of football brings joy to millions of football fans across the globe, and we are excited to partner with vivo to bring dedicated fans even closer to the game. We look forward to creating more unforgettable memories for people all over the world together."

To learn more about the "To Perfect Moments" campaign and vivo's activations around UEFA EURO 2020™, visit https://www.vivo.com/en/activity/euro2020.

Capture Perfect Moments with X60 Pro

The X60 Pro, the official smartphone for the UEFA EURO 2020^TM, which is also being featured in the new "To Perfect Moments" campaign, is the ideal tool for fans to capture these moments and connect to their loved ones. As the first vivo smartphone co-engineered with ZEISS, the X60 Pro integrates user-oriented innovation  and superior expertise in mobile imaging.

With a cutting-edge design and a professional grade camera system that fans always have at hand, the X60 Pro is the ideal photography flagship smartphone for the tournament, bringing unparalleled sharpness, clarity and image quality to help users capture enjoyable moments on and off the pitch. The X60 Pro also comes with the advanced Gimbal Stabilization 2.0 and utilize the latest VIS 5-axis video stabilization technology.

The combined superior hardware stabilisation, best-in-class optical lenses, sensors, image processing algorithms and diverse multi-modal features allows users to enjoy technologies that were previously only limited to professional photographers.