vivo's Development and Research is Underway in 10 Centers around the World

2022 Feb

Ultra wide angle camera, telephoto camera or time of flight (ToF) camera. There is a common theme in technology; Which is the building blocks, which make up the imaging module of smartphones. These building blocks even work to create the hardware structure of a great imaging system.

vivo, a multinational smartphone maker, gives the most importance to these elements of smartphone camera technology or imaging system. Since its inception, research on smartphone imaging has been going on in 10 development and research centers of vivo. Nine of the research stations are located in Shenzhen, Dongguang, Nanjing, Beijing, Shanghai, Hangzhou, Shiang, Taipei, Shen Diego, and one in Tokyo, Japan.

The centre in Tokyo was set up in 2019 with an initial objective of two years of advanced research and development of smartphones. So that these innovations can be brought to market after two years.

Why would it take two years for pre-research to be set up, and why was the center set up in Tokyo outside of China? To know the answer, we have to go back to vivo's 2017 history. That year, there was a fierce competition between all the new and old brands. The smartphone market grew in a hurry.

Initially, the smartphone industry was based on marketing, but later it became innovative. That is, to hold the market, new innovations have to be invented. Since then, the manufacturing sector has gradually moved towards development and research. In the same year, vivo decided to go one step further by setting up a development and research center.

vivo's purpose in setting up a center in Tokyo was to use technology components or resources around the world properly. The Tokyo Research Center is now working on developing more specific camera features. Such as; vivo is now working with car cameras, sports cameras and industrial cameras. vivo's technologies have not yet spread to all markets in the world. However, vivo's signature technology will respond to technologies such as gimbal cameras.

vivo's business motto is to meet customer needs. As a result of vivo's exploration of customer demand, technologies like Gimbal camera, V1 imaging chip have come to market. vivo's research team researches future technologies and customers' interests, preferences. The results were then given to the Tokyo team.

In addition to imaging systems, research on 5G networks, artificial intelligence, industrial design and other future technologies is going on in these research centers. Recently, Tokyo's research center showcased Japanese experts from vivo.

"Japan has more than 100 years of history with mobile imaging," said Masazumi, the center's lead expert. Japanese researchers have also made various transformations by improving mobile imaging. Brought from film imaging to the world of digital imaging.